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News & Updates
rick benzel
June 19, 2013
How Travel Helps Small Businesses Create Customer Loyalty
How Travel Helps Small Businesses Create Customer Loyalty.
The number one benefit people want to have in their life is travel. You can walk into any Starbucks and ask the barrista “where would you like to travel?” And without hesitation she can spurt off three locations.
“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” ~ Chip Bell
So How Do Small Businesses Create Customer Loyalty With Travel?
Create your own retreat.
-Imagine if you had a chocolate company and you created your retreat in Switzerland, and your customers traveled with you abroad to experience the world’s best chocolate.
-You have a beauty salon, and you invite your customers to travel to Fashion Week in Milan (Fashion, shoes, shopping, food, wine, sights, Italy….do I need to say anymore).
-Or like my friend Rick Benzel, editor of “Artist Way” who owns coaching writing service, created a three day retreat to help people publish their book.
“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” – Jeff Bezos, CEO, Amazon.com
Retreats Make a Difference Create Memories
The fact is no amount of spending time on Facebook or Twitter, can ever compete with spending time in person, enjoying and experiencing travel together with your customers will forever forge a memory and that makes a difference.
In fact, after your retreat, people who loved the travel experience, will tell their friends, family, and colleagues about it, and you will have even more new customers.
Creating life changing experiences with your customers, will differentiate your company from your competition; and grow your loyal customer base.
For Inspirational Entrepreneurs
If you are looking to create an ongoing retreat and grow your business through travel, consider making it free. Our SocialCo-Op collaboratively raises funds for people to sponsor free travel anywhere in the world. And we would love to help business owners in the United States build customer loyalty through free travel. Imagine if every year, your customers traveled for free on your company’s retreat.
